APPLE ACQUIRES MAGAZINE HUB, TEXTURE

Posted by Ashley Victoria Cannon on March 13, 2018
Ashley Victoria Cannon

apple_texture.jpg

 

This week's Technology Today reviews Apple's acquisition of online magazine hub, Texture

 

ACQUISITION DETAILS 

In 2015, Next Issue Media re-branded Next Issue, to unveil Texture - this was a joint venture between MeredithConde NastHearstRogers MediaNews Corp. and KKRthe brand's 2010 founders. 

Texture provides it's users with current and back issues of popular magazines; including SHAPE, COSMOPOLITAN, TIME, Parents, Entertainment WEEKLY, PEOPLE, Health, Traveler and VOGUE - all for only $9.99 per month. It's a small price to pay for unlimited entertainment. Consumers can currently download the app on iPhone, iPad, Android and Amazon Devices - making the technology accessible to the masses. 

Financials surrounding the deal are under-wraps, since Texture never released it's value - making the cost to Apple unknown. We do know this venture is a first for the tech giant - as they take strides to build their presence within the publishing industry. 

 

HOW THIS WILL TAME 'FAKE NEWS' 

Apple's Eddy Cue, Senior VP of Internet Software & Services stated, 'We're excited Texture will join Apple, along with an impressive catalog of magazines from many of the world's leading publishers. We are committed to quality journalism from trusted sources and allowing magazines to keep producing beautifully designed and engaging stories for users.' 

We are hoping Eddy and Apple utilize Texture on it's own, as well as in conjunction with Apple News  - a news source with the credibility to further engage readers and put out real news, in real-time. 

 

MEDIA 

You may think you're having deja vu in regard to Apple's very own deceased, content platform, the appropriately titled, 'Newsstand' - you are. It was similar to Texture; however, the venture crumbled soon after it took off, as it didn't offer magazines and media with a continuous aesthetic; but rather presented them via different apps, in an array of formats and styles. Eventually Newsstand was absorbed by Apple News

As Apple takes another stab at media, specifically, publishing, they're making sure to cross their 't's' and dot their 'i's'. Texture is easy-to-use, streamline and offers a plethora of well-known, power outlets that are sure to please everyone's literary pallet. With that said, we are optimistic this acquisition will have a fruitful future!

We look forward to Apple's content strategy, how it unfolds in the coming months and the impact it will have in the years to come. 

 

THOUGHTS

Was this blog helpful? If you don't indulge already, will you subscribe to Texture? Sound off below. 

Until next time, Techies! 

 

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Tags: apple, tehcnology, Media, Newspapers, Publishing, Magazines, time inc, Digital, Newsstand, Hub, meredith, conde nast, KKR, Hearst, Apple News

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