WHAT YOU NEED TO KNOW
Tomorrow, Google Chrome will be launching it's NEW Ad Blocker in North America and Western Europe - this will be a first for Google, as they haven't blocked Ads in the past. The reason for this launch is to aid in the reduction of annoying ads that generate in your browser - it is NOT an alternative for AdBlock, uBlock or other ad blockers on the market! Chrome Ad Blocker will be blocking ads that don't adhere to the Coalition for Better Ads standards.
According to FOX News, Chrome will block the following ads on desktops and mobile devices -
- Pop-up Ads
- Full-Page Prestitial Ads (with Countdown Timers)
- Auto Play Video Ads (with Sound)
- Large Sticky Ads
- Prestitial Ads
- Postitial Ads
- Ads that Take Up More Than 30% of a Page
- Flashing Animated Ads
- Full-Screen Scrollover Ads (That Appear on Top of a Page's Content and Obstruct it from View)
HOW WILL IT WORK?
Chrome will send you a pop-up notification to let you know it stopped the pop-up ---oh, the irony. Ha! Granted you will be given the option to override Ad Blocker, allowing said ad on the web page you're viewing.
You can expect to see faster load times and a better overall experience from sites riddled with these 'bad ads', once removed. As most ad blockers are a la carte - Chrome stands apart from the rest with it's built-in nature. It will certainly leave many feeling the burn, as there won't be drop-off from users not utilizing extensions. We are excited to see the results and how the climate of ads will change in the coming months.
Are you excited about this built-in feature that will let you surf with less hassle? Sound off below.
Until next time, Techies!